Did you know 90% of the world’s internet users see Google Ads?
It can be challenging to compete with the big guys as a small business owner. You need to use all of the tools at your disposal, especially Google Ads. But like any powerful tool, you’ll need a certain level of expertise to take full advantage.
That’s where Google Ads management comes in. By using the right services (like ours!), you can get an edge on your competition and reach more potential customers.
Curious to see why? This blog post will discuss the benefits of using Google Ads management services and how they can help your SME grow!
What is Google Ads?
Google Ads (formerly known as Google AdWords) is an online advertising service that allows businesses to display ads on Google Search and other Google-owned properties.
(By the way, Google handles about 63,000 search queries per second — that’s a lot of eyeballs!)
Ads are displayed based on keywords that users enter into the search engine, and businesses can bid on these keywords to have their ads displayed.
What Are Google Ads Management Services?
Google Ads management services are provided by third-party companies that specialize in managing Google Ads campaigns.
These companies will help you create online ads, manage your campaign, and optimize your ads for maximum impact.
Why Use Google Ads Management Services?
There are many benefits of Google AdWords management services, including:
- Getting more leads
- Saving time
- Improving ROI
- Gather in-depth data and analytics
Interested yet? Let’s do a deep dive on each.
Get more leads
When people click on your ad, it will take them to your website, where they can learn more about your products or services. This can lead to more sales and customers for your business.
But you can’t just do something like this:
Note the plain headline and negative description. You’re more likely to send money to a Nigerian prince than click on this ad.
Here’s a good one from Upwork:
The headline contains the benefit to the customer, and the description expands upon it — an agency or ads manager likely created this ad.
Creating a good Google search ad takes a lot of thought and planning. You need to think about the keywords you want to target and the message you want to communicate to potential customers.
This requires skills in:
- Search engine marketing strategies
- A/B testing
- Karate and/or Kung Fu (just kidding)
You also need to make sure that your ad is eye-catching and relevant to the keywords that you are targeting. If your ad is irrelevant, people will simply click other links on the search engine results pages — your ad spend will go to waste.
This is where Google Ads Management services can help. A good Google Ads manager will offer professional services across SEM, creative, and data analytics.
Managing a Google Ads campaign can be time-consuming. Here are just some of the tasks that go into creating an effective campaign:
- Keyword research. Conducting keyword research is an essential step. This can be a time-consuming task: you need to find the right balance between popular keywords that will generate a lot of traffic, low competition keywords that you can rank highly for, and less popular keywords that are hyper-targeted to your products or services.
- Creating ad copy. Copywriting is an essential part of the ad campaign. It requires creativity, wit, magic, and an understanding of marketing psychology. (Okay, maybe one of those is untrue).
- Setting up campaigns and ad groups. The campaign’s initial setup is a crucial step that can determine its success. If done correctly, it can generate valuable data for the future.
- Adjusting bids and budgets. While we tend to approach campaigns for online ads with a ‘set it and forget it’ attitude, they often require continuous evaluation and adjustment. Campaigns are flowers, not cacti.
- A/B testing. You also need to continuously monitor your campaign and make changes as necessary to improve results. This can be a full-time job — one you may not have time for if you’re already running a business.
- Reporting on results. It’s crucial to record outcomes to build the basis for future ad campaigns.
If you don’t have the time or expertise to do all of this yourself, hiring a Google Ads management service can be helpful. That way, you can free up your time to focus on running your business.
Improve your ROI
One of the primary benefits of Google Ads management is that it will help improve your ROI by ensuring that your ads are effective and reach the right people.
Several factors go into ensuring you get a positive ROI on your Google Search ads:
- The ad must be relevant to what the user is searching for. To ensure relevance, you have to research your target audience, their online behaviour, their search intent, and how that translates into their Google searches.
- Quality of the ad. The ad must be well-written and eye-catching. It’s easy to write a lot — but it’s hard to communicate just as much in fewer words. You’ll have to master this skill to create Google ads that convert.
- The ad must be targeted to the right audience. Effective targeting requires a deep understanding of your target audience, their online behaviour, and how they use Google Search.
While it might seem like a more significant upfront cost than doing your Google Ads in-house, a Google AdWords management service will multiply your ROI in the long run. And who doesn’t like more money?
In-depth analytics and insights
Another one of the key benefits of Google Ads services is that they can provide you with in-depth analytics and insights into your campaign. This information can help you to improve your campaigns and get better results.
There are many types of data involved in a PPC campaign, including:
- Impressions: The number of times your ad is shown.
- Clicks: The number of times people click on your ad. (Surprise, surprise!)
- Click-through rate (CTR): The percentage of people who see your ad and click on it. A high CTR is good — it means people are interested in your offering.
- Conversions: The number of people who take the desired action on your website, such as making a purchase.
- Conversion rate: The percentage of people who take the desired action on your website out of the total number of people who click on your ad.
This can quickly become a lot of data to comb through. For example, say your impressions are high, but your CTR is low — do you have a relevant keyword but poor copy? Or did you create high-quality copy, and it’s limited by poor targeting?
Unless you have a crystal ball or a genie’s wish, Google Ads management services are your best bet to track all of this data. They can also provide insights into what is working well and what needs improvement.
Types of Google Ads Management Services
There are many different types of Google Ads Management services. Some offer a complete suite of services, while others focus on specific areas, like copywriting or data analytics.
Some standard services offered by Google Ads Management companies include:
- Campaign setup and management: This involves setting up your campaign, researching keywords, and creating ad copy.
- Reporting and data analysis: This involves tracking your campaign’s performance and insights into what works well and needs to be improved.
- A/B testing: This involves testing different versions of your ad to see which one performs better.
- Copywriting: This involves writing compelling ad copy that will capture people’s attention and persuade them to click on your ad.
Overall, these services have one core objective: get in your Google Ads account, create search ads that convert, and bring you more business online.
How to Choose a Google Ads Manager
Not all Google AdWords management services are created equal. When choosing a service, you should consider the following factors:
The size of your business: If you’re a small business, you might not need all the bells and whistles that a large enterprise would require. Conversely, if you’re a large enterprise, you’ll need a service that can scale to meet your needs.
Your budget: Search ads can be expensive, so it’s crucial to find a service that fits within your budget.
Your goals: What are you looking to achieve with your Google Ads campaign? Make sure the service you choose matches your expectations.
Your level of expertise: If you’re new to Google Ads, you’ll need a service to provide you with guidance and support. Conversely, if you’re an experienced user, you might want a service that offers more advanced features.
Grow Your Business With Google Ads Management Services Today
If you’re looking for a way to boost your SME, then Google Ads management services may be the answer. By taking advantage of the benefits listed above, you can get ahead of your competition, boost return on ad spend, and reach more potential customers.
So what are you waiting for? Get in touch today and let us supercharge your Google Ads!
Frequently Asked Questions (FAQs)
What is Google Ads management?
Google Ads Management is the process of creating and managing Google Ads (or Google AdWords) campaigns. This includes setting a budget, choosing keywords, designing ads, and tracking results.
Why use Google Ads management Services?
There are many benefits of using Google Ads (or Google AdWords) management services, including reaching a wider audience, getting more leads, saving time, and improving your return on investment.
Can I combine Google Ads management with other marketing efforts?
Yes, you can use Google Ads or (Google AdWords) management services in conjunction with other marketing efforts, such as search engine optimization and content marketing. This can help you to reach even more potential customers.